Techweek: Cultural Storytelling and Proximity Tech

Lee Timutimu (Ngāti Awa, Ngāi Te Rangi, Tūhoe, Ngāti Porou) CEO & Founder of Arataki Cultural Trails. Whakatāne born and raised, now living in Tauranga. 15+ years of experience in the IT support services sector. 10+ years experience in the Māori storytelling space. Māori tech entrepreneur.

Founded in 2016, Arataki Cultural Trails innovates and disrupts the art of cultural storytelling. We are a tech company based in Tauranga, and are wholly owned and run by Māori tech entrepreneurs. We have developed NZ’s first proximity based cultural content delivery platform. We have career backgrounds in Māori storytelling, technology and Iwi information.

We offer a self-guided fully immersive cultural walking experience. Our proximity storytelling product seamlessly connects users with authentic cultural content and information, at the right time, in the right location, using a custom mobile app and proximity networks.

We are about to scale nationwide and have formed strong partnerships with Iwi around Aotearoa NZ.

Our goal is to create and share 1,000 stories by the year 2020 - Ngā Pūrākau Kotahi Mano. Come and hear our journey to date. 

Arataki Cultural Trails www.arataki.co

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